Pricing

Rent or buy. One system.

The shrewd grower would rather own than subscribe forever. So we put both routes side by side, with one rule that holds throughout: Mushr Core is yours to own, Mushr Live is a service.

Two routes, three sizes

Pick what fits your farm.

Left to right you read what size costs, top to bottom what renting or buying costs. All amounts exclude VAT.

Size S 1 site · up to 6 rooms · 1 product type
Most common Size M 1 site · 7 or more rooms, or multiple product types
Size L multiple sites or tailored scope
Rent all-in per month, Mushr Live included
€ 249 per month plus € 1,500 implementation, one-time
€ 299 per month plus € 2,000 implementation, one-time
€ 399 + € 49 per month, per site implementation on scope
Buy one-shot, perpetual right of use on Mushr Core
€ 12,750 one-time implementation included, plus € 29 per month service break-even after ± 4.3 years
€ 15,000 one-time implementation included, plus € 29 per month service break-even after ± 4.0 years
from € 18,750 one-time on scope, plus € 29 per month per site payback on scope
What both routes always include
  • All six Mushr Core modules
  • Standard support included
  • When buying: 90 days of aftercare
  • In size L: federated batches
Schedule a call
What you can add

Three things you add on.

If you rent, there is little here for you: service and Mushr Live are already in the monthly price. If you buy, this is how you put your package together.

Service and maintenance

€ 29 per month per site · only when buying required when buying

Updates, security, back-ups and standard support. Keeps your system safe and current. When renting this is already in the monthly price.

Mushr Live

€ 49 per month only when buying optional

Scale integration, scanning, AI delivery notes, cost price and sensors. Also keeps Mushr Core current. When renting this is already in the monthly price.

Premium support

€ 1,800 per year € 150 per month · both routes optional

Response within 4 hours, your own contact person, 2 hours of guidance per quarter and the harvest line at weekends.

Adding a site later

Your licence or subscription covers your whole business.

Renting: you move to size L, € 399 base plus € 49 per site. One site € 299, two sites € 497, three sites € 546.

Buying: only the one-time implementation of that site, on scope with a € 2,000 guide price, plus € 29 per month for service and maintenance.

The ESSMI advantage

For growers who commit during the webinar series

  • Buying: Mushr Live free for the first two years, a € 1,176 value.
  • Renting: implementation at half price — S € 750 and M € 1,000.

Buy, and Mushr Core is yours. Mushr Live stays a subscription, buyers included: that layer evolves continuously and carries monthly compute.

What sits where

Core is done. Live is coming.

Mushr Core is finished and yours to own. Mushr Live is the layer coming next: today you record what you did, soon mushr records it while you do it.

To buy or to rent

Mushr Core

Everything running today at Pleunis in Belgium and the Netherlands

€ 15,000 one-time or € 299 per month · size M six modules · all live
01
Substrate Supplier, weight and lot number on every batch
Live
02
Grow and harvest Rooms, productions, NFC picking, picker performance
Live
03
Sales and stock On the same batch, delivery notes, price lists, customers
Live
04
Invoices Out of the sales, UBL and Peppol, Exact Online export
Live
05
Organic control and track & trace One-button report, EU 2018/848, QR per batch
Live
06
Multi-site Federated batches across your businesses
Live
always by subscription, buyers included

Mushr Live

The layer that measures instead of asking you to type

€ 49 per month also keeps Mushr Core current
07
Scale integration Your scale writes straight into mushr
Q3 2026
08
Real-time NFC picking Picking in real time, start and end times by themselves
Q3 2026
09
Scanning to sell Working off labels plus NFC at the door — scan-to-sell from room to counter
Q4 2026
10
Delivery notes via AI Photo of the note, mushr fills it in, you confirm
Q4 2026
11
Cost price and yield Per production, per substrate lot, per supplier
Q1 2027
12
Ask Mushr Questions in plain language about your own numbers
Q2 2027
13
Sensors and growth With HelioVision: seeing the flush coming
Exploration
The sum

Renting or buying, over ten years.

One site in size M, implementation included, excluding VAT and before subsidy.

Horizon Rent (€ 299/mo + € 2,000) Buy, Core (€ 15,000 + € 29) Buy + Mushr Live (+ € 78)
3 years € 12,764 € 16,044 € 17,808
5 years € 19,940 € 16,740 € 19,680
10 years € 37,880 € 18,480 € 24,360

Without subsidy a buyer who only wants Core breaks even after roughly 4.0 years (size M) or 4.3 years (size S); add Mushr Live and it is 4.9 to 5.5 years. Support tips the scale: at 35 % VLIF or provincial support a size-M purchase nets out at € 9,750, and then buying already wins from year 3.

Versions no longer exist: everyone runs the same, newest codebase. What you own as a buyer is a perpetual right of use on the core feature set, not a frozen code version.


Business case

Does mushr pay for itself?

At Pleunis we save around 6 hours of admin per week — Excel, invoices, paper pick lists. Work out below what that means for your farm. The numbers move live.

Number of sites
4 rooms
1 20
6 h
2u 15u
/uur
Your size Size S
Costs year 1, renting € 4.488 12 × €249 + €1.500
Gains per year € 13.190 6u × 52w × 75% × €35
Payback
5 months
Net from year 2
€ 10.202 /year
What does that mean in time?
per week 4,5 u
per month ~20 u
per working day ~1 u

Assumptions: 75 % of admin hours are absorbed by mushr (the rest is check-in work). Less loss ≈ € 250/room/year, extra yield ≈ € 1,000/room/year (see the breakdown below). This sum uses the rental route: size S € 249/mo with € 1,500 implementation, size M € 299/mo with € 2,000 implementation, size L € 399 + € 49 per site with implementation on scope. Amounts exclude VAT.

Report by email + 20-minute call?

We'll send you a PDF with this calculation and schedule a short call. No newsletter, no spam.

Support schemes

A purchase is an investment — and investments are often subsidised.

VLIF in Flanders and the provincial schemes in the Netherlands subsidise exactly this kind of investment. A subscription rarely qualifies. That is why every purchase conversation starts with the subsidy question.

Apply for support before the purchase. If support is not available, renting is almost always the better route — and we will say so.

€ 15,000 becomes € 9,750 a size-M purchase at 35 % support, net
  • VLIF Flanders: 30 to 40 percent on the investment
  • Netherlands: provincial schemes, differing per province
  • Member of a producer organisation? Then 50 percent EU co-financing via the operational programme
  • For the books: an investment depreciates, a subscription is pure cost
Support

Standard is included. Premium is for farms that pick seven days a week.

Standard support

Included in rent and in service and maintenance · both routes
  • Phone and email during office hours
  • Response within one working day
  • Knowledge base and security updates
  • Work beyond that: € 95 per hour Extra training, data migration, integrations and custom work. Always an estimate first, never a surprise.

Premium support

€ 1,800 per year € 150 per month · optional, both routes
  • Response within 4 hours, your own contact person, priority in the queue
  • 2 hours of guidance per quarter included 8 hours a year, taken whenever you need them. Extra hours at € 75 instead of € 95.
  • One on-site visit per year
  • The harvest line: weekend availability for blocking problems Picking happens seven days a week. This is the difference a grower feels.
Where does that come from?

This is where the time sits.

Six concrete places where mushr brings back time or money. The numbers below move with the sliders — adjust them to your situation and see where the wins are.

Everything on paper, scattered Excels, no overview

Pick weights, batches and deliveries land straight in one system. No shoebox of slips, no version confusion across five spreadsheets.

2.3 h per week

Maintaining & reconciling the production Excel

One source of truth in the software — no second spreadsheet that needs updating every Monday morning.

0.9 h per week

Typing invoices into a second tool by hand

Invoices roll out of the sales already in the system. 50 invoices × 15 min becomes 50 invoices × 1 minute of review.

1.4 h per week

Forgotten substrate and harvest

mushr shows every day what is in which room. No forgotten cart of substrate in the corner, no harvest left in cold storage until it can no longer be sold.

€ 1,000+ less loss per year

Yield per substrate batch and per supplier

Substrate negotiations backed by data: "supplier A yields 18 %, supplier B 12 % — I shouldn't pay the same." 1 % better yield on € 400k = € 4,000/year extra.

€ 4,000+ extra revenue per year

Organic-audit preparation

Traditionally 2–4 weeks of full-time file assembly. With mushr: one PDF report. One audit per year already pays for the software.

80–160 h per audit

"If mushr saves you less than half a day per week, you're losing money by not using it. Rent, and you cancel per quarter. Buy, and it sits on your balance sheet instead of your cost list."

Common questions

What we usually get asked.

What does implementation cost?

When you buy, it is in the price. When you rent, it is one-time: € 1,500 in size S, € 2,000 in size M. For size L we scope it in a conversation, because it depends on your existing data, your integrations and the number of sites.

What is the difference between Mushr Core and Mushr Live?

Mushr Core is finished: substrate, grow and harvest, sales and stock, invoices, organic control and multi-site. That is yours to own. Mushr Live is the layer that measures instead of asking you to type — scale integration, scanning, AI delivery notes, cost price. It stays a € 49 per month subscription, buyers included, because it evolves continuously and costs monthly compute.

Can I switch from renting to buying?

Yes. 50 percent of what you paid in rent over the last twelve months counts as a discount on the purchase price, capped at € 1,500.

Is a purchase eligible for subsidy?

Often it is. VLIF covers 30 to 40 percent of this kind of investment in Flanders, the Netherlands has provincial schemes, and via a producer organisation 50 percent EU co-financing can be added. A subscription rarely qualifies. Always apply for support before the purchase.

Do I still get updates as a buyer?

Yes. Versions do not exist here: everyone runs the same, newest codebase. What you own is a perpetual right of use on the core feature set. The € 29 per month for service and maintenance covers updates, security, back-ups and standard support.

And if a site is added later?

Your licence or subscription covers your whole business. If you rent, you move to size L: € 399 base plus € 49 per site. If you buy, you only pay the one-time implementation of that site — € 2,000 guide price — plus € 29 per month for service and maintenance.